How AR is Revolutionizing Furniture Ecommerce
The future seems bright, with technology laying the foundation for a realistic and engaging furniture shopping journey.
Customers appreciate any effort to bridge the gap between the online and in-store purchasing experiences. Especially in the furniture market, which is driven by visuals and feel of the product. With this in mind, it's evident that augmented reality has a lot of potential to help people make better decisions.
After all who doesn't want to buy a new coffee table or a nightstand from the comfort of their own bed while browsing through the multiple options?
Let’s go back to how it all started!
New categories of products are gaining ecommerce traction as more and more purchases are made online. Books and music became the first to create a major online presence since shoppers didn't have to touch the goods to determine their quality.
Electronics soon found a foothold online after the introduction of user evaluations. Although apparel took longer to catch on online since shoppers were used to putting on clothes in person, the availability of free shipping and returns sent fashion into the ecommerce stratosphere.
Then came the time for “Furniture” to flourish online. However, the category necessitates entirely new strategies. While user evaluations can assist shoppers comprehend the quality and feel of various objects, they can't show a buyer how the piece will fit in their space.
The furniture sector is now having its digital moment, thanks to innovative technologies like Augmented Reality, 3D rendering, and computer vision.
Did you know? More than 60% of customers want to shop for furniture with AR. It’s a big number!!
Yes AR, or augmented reality, is a game-changing technology. It superimposes digital data on the actual world, allowing for new customer experiences. End customers do not require any additional hardware to enjoy AR-powered experiences. As a result, adoption becomes extremely easy.
Any technology that may significantly improve the user experience is quickly adopted by the e-commerce business in order to provide a better shopping experience.
Customers can explore things from the comfort of their homes using augmented reality, which is a versatile and simple-to-implement technology. It helps customers and businesses save a lot of money.
How AR Revolutionalizes Furniture E-commerce?
Physical goods account for a large share of worldwide e-commerce sales. Nonetheless, e-commerce pioneers around the world are working hard to remove the most significant psychological hurdle that customers confront when browsing for things online.
Because of the shopper's inability to confidently evaluate and visualize the sensation of utilizing the product, an unimaginable number of transactions are lost or delayed permanently.
This gap is bridged by Augmented Reality. It is a huge boost to encouraging e-shoppers to feel comfortable and even happy about a potential purchase by letting them imagine the things they're contemplating in the context of the real environment they'll be used in.
Let's look at how augmented reality affects e-commerce.
Augmented reality apps help to eliminate uncertainty in e-commerce transactions. They do so by assisting customers in visualizing the product in relation to the real location in which it will be used.
Customers can simply:
- Find out how new furniture will transform a space.
- Examine a sofa, chair, table, or other items of furniture from various angles.
- Try out the colors, styles, and patterns of the furniture.
- Determine whether the object will fit in the room, without using a measuring tape.
- Find the optimum spot for a piece by moving it around the room.
- Examine the furniture material, design, dimensions, and size in further detail.
Augmented reality can help speed up the product search process for high-value and bulky items in this way as customers can observe how different furniture and room designs complement each other.
Experiment with more alternatives without putting out any effort or time.
There is always a limit to how far a customer will go to try out various product possibilities. Trying on intricately constructed expensive suits, for example, can take a long time.
Sephora, a multinational cosmetics company that recently introduced an AR-powered app, is a wonderful illustration of this. Women may use the app to see how cosmetics will look on their faces without having to try any on their bodies. This is just one example of how augmented reality allows marketers to engage audiences in new ways.
Simplifying options while avoiding post-purchase hassles.
Augmented reality has a huge chance to make e-commerce a hassle-free medium for selling, without having to worry about customers' lack of imagination, which sometimes inhibits them from buying specific things online.
This eliminates post-purchase dissonance and paves the path for the sale of various new product categories through e-commerce channels.
Enables customers to personalize their purchases.
Customers can choose the color, design, and size of their purchases prior to purchase. They can also visualize how the furniture will fit in various regions of their room. These alternatives provide clients with a variety of options. Customers can modify the components they like with a simple click after they have the things they want.
AR enables businesses to bring the virtual showroom to customers’ doorstep.
The furniture industry has evolved. The majority of customers will not simply purchase products from a furniture store's brick-and-mortar presence. Furniture brands can use augmented reality to bring design inspiration into people's homes. With a 360-degree layout, customers can explore the best fit for their home.
The augmented reality shopping experience also allows customers to see things they might not have considered while shopping. For example, they may get new lights to complement their nightstand in order to complete the look of a room.
AR: The New Era of Furniture E-commerce!
The way people interact with their surroundings is changing, thanks to augmented reality. That's a massive world of digital graphics and content placed on the immediate physical surroundings. With this change, more individuals are shopping for furniture online and want to explore augmented reality for a seamless purchase.
Customers will be more likely to accept AR if it is simple to use and does not require the usage of an app. As the use of augmented reality grows in everyday life, the ability to access it instantaneously without having to download an app will become increasingly important.
Curious to try out AR? We are soon launching AR on the Atmosphere website to revolutionize furniture shopping.