Augmented Reality: How It Can Improve Furniture Shopping!
Since last year, the world's buying habits have changed significantly. After the pandemic, many people began shopping from home.
Changes in how people communicate, connect, and acquire information through technology are occurring at a much faster rate now. New technologies make things a lot faster and easier for online buyers, so they are willing to adapt.
Shoppers, on the other hand, are concerned about these same developments. It's not just about convenience and speed. They consider shopping to be an experience rather than a transaction.
Making online buying more personal and creating the atmosphere of a local, offline store has become critical for businesses.
Technologies like AR make online purchasing easier and also add a human and personal touch.
Augmented Reality is transforming how customers interact with retail products ranging from vehicles to pretzels. If you have to pick one area where augmented reality is rapidly gaining traction, it would be definitely furniture.
Users can have an immersive experience in virtual showrooms. AR also assists them to make better and informed purchasing decisions when they visit a physical store.
Don’t get confused between AR and VR! People usually mix up augmented reality and virtual reality. Despite the fact that they have certain similarities, they also have some significant differences.
Virtual reality gives customers a completely self-contained experience. Designers create a totally synthetic virtual environment using computer technology.
Whereas, users can get immersive experiences with augmented reality. It combines fascinating, photorealistic computer-generated images with realistic settings – all without the need for additional technology.
Furniture is one of the leading categories shoppers want to buy using AR, ahead of clothing, food, and shoes.
According to Deloitte, Furniture is in the golden spot for augmented shopping capabilities since it has highly standardized product sets with a lot of room for customization.
Customers can check for size, style, and color without having to visit a store using the AR feature or app; the app also scales furniture based on room dimensions with 98 percent accuracy.
Naturally, each room is unique, and some furniture pieces just do not fit the style or dimensions of a home. In the furniture industry, augmented reality allows customers to purchase furniture items based on real-life surroundings instead of showroom displays.
Customers can use augmented reality to place virtual furniture pieces in their homes, such as sofas, tables, and chairs, and see how they would appear right away.
In this way, customers can virtually try out furniture, eliminating the risk of making a poor decision and lifting a significant burden off their shoulders before making a large purchase.
The following are the three key benefits of integrating AR in furniture:
Before you buy, give it a try.
Visualize a piece of furniture in your home before you purchase it. Thanks to Augmented Reality, you can view the furniture in your space from placement to color coordination.
AR combines tangible objects with digital content, allowing customers to view how a new sofa might look in their home in real-time and without the risk of purchasing something that doesn't fit.
The ability to "test before you buy" is essential, particularly for durable and high-priced items.
Have you ever spent a lot of money on a sofa only to discover that it doesn't fit in your living room when you get it home? Maybe you got an area rug online and it ended up looking like a bathmat in your large bedroom?
To prevent these common home decor shopping annoyances, an augmented reality feature allows you to see a product in your house before purchasing it.
Customize the furniture just from your phone.
Many people choose to have their rooms furnished with custom furnishings. Customizing these pieces, whether to match the current furniture in the space or to fit the room's color or pattern, makes it feel more at home.
After all, the furniture is an investment that will last a long time. All of this has become easy, you can try out new furniture in your actual surroundings and thanks to augmented reality and 3D rendering.
While at the store, almost 80% of buyers use their phones to look up product information, reviews, and prices. Companies can use AR to communicate information, tips, tactics, and how-tos across the store using digital imagery.
Customers can also use AR for in-store navigation and loyalty benefits, which they can save to their wallets and redeem whenever they want.
AR: The Future of Furniture Shopping!
With the help of life-like features, augmented reality in the furniture sector makes the entire purchasing process more exciting and engaging.
When users interact with augmented reality content, they become a part of a tale that revolves around a product. This is unlike any other type of marketing interaction, and the impact on the user is enormous.
AR assists clients in finding the appropriate furniture for their homes and strengthens brand relationships.
Experience our 3D furniture view in your own home before you buy it!